Buttermilk Sales Soar as Amul Launches New Variety
Kathyaawadi Chaas joins dairy giant's growing buttermilk portfolio
Amul launches Kathiyawadi Chaas, a new variety of buttermilk, as sales continue to rise.
India's leading dairy company, Amul, announced the launch of Kathiyawadi Chaas, a new variety of buttermilk, amid a surge in buttermilk sales. The company aims to capitalize on the growing demand for this traditional Indian beverage.
Amul's Kathiyawadi Chaas is a blend of traditional Gujarati spices and flavors, offering a unique and refreshing taste. The buttermilk is made with a combination of yogurt, besan (chickpea flour), grated ginger, green chilies, salt, sugar, turmeric powder, and cumin, resulting in a tangy and flavorful beverage.
The launch of Kathiyawadi Chaas comes as Amul witnesses a significant increase in buttermilk sales. The company attributed the surge to increasing health consciousness among consumers and the growing popularity of traditional Indian beverages. Buttermilk is a rich source of probiotics, which are beneficial for gut health and immunity.
With the addition of Kathiyawadi Chaas to its portfolio, Amul aims to cater to the diverse tastes and preferences of Indian consumers. The company's focus on innovation and product development has enabled it to maintain its position as a market leader in the dairy industry.
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